The UTM Platform Where AI Does the Work
Define naming conventions, generate validated UTM links, enforce compliance rules, sync tracking templates to Google Ads and Meta, and verify attribution with GA4 — all through a single AI agent.
Stop fixing broken UTMs manually. UTM Mind governs your attribution data automatically.
Every Feature, Accessible Through Natural Language
UTM Mind's AI agent understands your marketing context. Tell it what you need — it handles the rest. No clicking through menus, no manual data entry, no context switching.
The agent can create templates, generate and validate links, set up compliance rules, sync tracking parameters to your ad platforms, and analyze GA4 attribution data — all in one conversation.
The Problem
UTM management is broken for most marketing teams
Manual processes, inconsistent conventions, and no verification layer mean your attribution data is probably wrong right now — and you don't know it.
Inconsistent UTM parameters break your attribution
One team writes utm_source=google, another writes utm_source=Google_Ads. GA4 treats them as different sources, splitting your data and hiding true ROAS.
UTM Mind enforces a shared naming convention through attributes and templates. Every link follows the same rules — automatically.
Manually updating tracking templates is error-prone
Copying and pasting UTM parameters into Google Ads or Meta campaign settings is slow, inconsistent, and frequently leads to broken tracking that goes undetected for weeks.
UTM Mind connects directly to your ad platforms via OAuth and syncs the correct tracking template automatically — including {lpurl} for Google Ads ValueTrack parameters.
You have no way to verify if UTMs are actually working
Links get generated and campaigns go live, but nobody checks whether the UTM data is actually flowing into GA4 correctly — until the quarterly report reveals months of broken data.
UTM Mind pulls live GA4 data and surfaces attribution quality reports. Spot anomalies, missing parameters, and broken sources before they compound into reporting disasters.
How It Works
From convention to verified attribution in three steps
UTM Mind covers the full lifecycle of UTM governance — from defining standards to verifying that your data is clean in GA4.
Define Your Convention
Set up attributes to define the allowed values for each UTM field (sources, mediums, campaigns). Create channel-specific templates that encode your naming rules — so every link follows the same standard.
Generate & Validate Links
Build individual or bulk UTM links from your templates. The rules engine validates every link against your convention before it's used. Export to Google Sheets for team distribution.
Sync & Verify
Push your UTM tracking templates directly to Google Ads and Meta with one click. Then pull live GA4 data to verify your attribution is working correctly — post-campaign, in real time.
8 Integrated Modules
Everything you need to govern UTM data at scale
UTM Mind replaces spreadsheets, manual copy-paste, and tribal knowledge with a structured, AI-assisted governance system. Every module works together — and every module is accessible through the AI agent.
Attributes
Define and manage the allowed values for every UTM field — sources, mediums, campaigns, and custom parameters. Attributes are the foundation of your naming convention, ensuring every team member uses the same vocabulary.
Templates
Create channel-specific UTM templates for any ad platform, email, or social channel. Templates pre-fill the correct parameter values for each channel, eliminating typos and ensuring consistency across your entire team.
Link Builder
Generate single or bulk UTM links from your templates in seconds. Every link is validated against your rules before creation. Export your entire link library to Google Sheets for team distribution and campaign management.
Rules Engine
Define validation rules that every UTM link must pass before it can be used. Catch forbidden values, missing required parameters, and format violations automatically — before broken links reach your ad platforms.
Naming Convention
Visualize your entire UTM naming convention as an interactive tree diagram. Share it with your team as a living reference document. Everyone sees the same structure, reducing onboarding time and preventing convention drift.
Sync Hub
Automatically push your UTM tracking templates to your connected ad platforms with one click. UTM Mind handles OAuth connection, account detection, and platform-specific parameter formatting — no manual ad platform work required. More integrations coming soon.
GA4 Reports
VerificationPull live GA4 campaign data directly into UTM Mind. Visualize UTM performance in tables and charts, identify attribution anomalies, and verify that your tracking parameters are flowing correctly into your analytics — post-campaign.
Organization & Team Permissions
CollaborationInvite teammates, assign roles, and control who can create, edit, or publish UTM assets. Manage your entire organization's UTM governance from a single dashboard — with fine-grained permissions that keep your data clean and your team aligned.
- Invite unlimited team members
- Role-based access control (Admin, Editor, Viewer)
- Organization-wide naming convention enforcement
- Audit trail for all UTM changes
FAQ
Frequently asked questions
Everything you need to know about UTM Mind and UTM governance.
Get Started Today
Your attribution data deserves better governance
Join marketing teams who use UTM Mind to eliminate broken attribution, enforce naming conventions, and sync tracking templates automatically. Start free — no credit card required.
Free plan includes all core features. No credit card required.